Azore Boutique Rentals (“we” or “us”) holds your patronage in high regard and recognizes the paramount importance of privacy to you.

This Privacy Policy elucidates our protocols for data collection, usage, and disclosure when you engage with our platform and its affiliated services. It also delineates your prerogatives regarding the information we collect or retain about you and offers guidance on how to reach out to us.

When you establish an account on any of our websites, subscribe to receive promotional offers or informational content, or make reservations through our platform, you furnish us with your personal information. Additionally, we employ automated technologies such as browser cookies, with your explicit consent as necessary, to gather such data when you visit our websites or download and utilise our applications.

How is your personal information disseminated?
Your personal information may be shared for various purposes, which encompass facilitating your travel and/or vacation arrangements, aiding in your travel and/or vacation accommodations, communication with you (inclusive of dispatching information pertaining to our products and services or enabling interactions with travel service providers and property proprietors), and compliance with legal obligations.

What are your entitlements and alternatives?
You can exercise your data protection privileges through multiple avenues. For instance, you can opt out of marketing communications by utilising the “unsubscribe” link within the emails, where applicable, or by accessing your account settings, or by contacting our customer service. Our Privacy Policy provides further insights into the available options and your data protection rights and choices.

How to get in touch with us
Comprehensive information concerning our privacy practices can be found in our full Privacy Policy. You can also contact us as delineated in the “Contact Us” section below to pose queries regarding the handling of your personal information or to submit requests pertaining to your personal data.

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Categories of Personal Information We Collect
When you use our platform, Apps, or associated tools or services, we may collect the following kinds of personal information from you as needed:

1. Name, username, email address, telephone number, and home, business, and billing addresses (including street and postal code)
2. Government issued Identification required for booking or identity verification, such as passport, driver’s license, government redress numbers, and country of residence (for travel insurance purposes), and for vacation property owners, tax identification number
3. Payment information such as payment card number, expiration date, billing address, and financial account number
4. Travel-related preferences and requests such as favorite destination and accommodation types, and special dietary and accessibility needs, as available
5. Birth date and gender
6. Geolocation
7. Social media account ID and other publicly available information
8. Searches you conduct, transactions, and other interactions with you on our online services and Apps
9. Other communications that occur through the platform among partners and travelers,
   and in-group chat and traveler-collaboration tools
10. Data you give us about other people, such as your travel companions or others for whom you are making a booking
11. We collect sensitive personal information either with consent or in accordance with local law.
12. Our Cookie Statement further explains how we use cookies and similar tracking technology. We help you to use our services faster and easier through features like the ability to sign-in using your account within the online services and sites of Azore Boutique Rentals.

Communications and Marketing:
Respond to your questions, requests for information, and process information choices
Enable communication between you and the travel supplier like hotels and vacation property owners.

Contact you (such as by text message, email, phone calls, mail, push notifications, or messages on other communication platforms) to provide information like travel booking confirmations and updates, for marketing purposes, or for other purposes as described in this Privacy Statement

Market our products and services

1. Analyze information such as browsing and/or purchase history and use the result to optimize advertising in accordance with your interests and preferences
2. Measure and analyze the effectiveness of our marketing and promotions
3. Administer promotions like contests, sweepstakes, and similar giveaways
4. Other Business Purposes and Compliance
5. Conduct surveys, market research, and data analytics
6. Maintain, improve, research, and measure the effectiveness of our sites and apps, activities, tools, and services
7. Monitor or record calls, chats, and other communications with our customer service team and other representatives, as well as platform communications between or among partners and travelers for quality control, training, dispute resolution, and as described in this Privacy Statement
8. Create aggregated or otherwise anonymized or deidentified data, which we may use and disclose without restriction where permissible
9. Promote security, verify identity of our customers, prevent and investigate fraud and unauthorized activities, defend against claims and other liabilities, and manage other risks
10. Comply with applicable laws, protect our and our users’ rights and interest, defend ourselves, and respond to law enforcement, other legal authorities, and requests that are part of a legal process
11. Comply with applicable security and anti-terrorism, anti-bribery, customs and immigration, and other such due diligence laws and requirements
12. Operate our business using lawful business purposes and as permitted by law
13. Azore Boutique Rentals will be the main company responsible for your Personal Information, known as the controller.

Clickstream data
In certain instances, we may use clickstream data to render an illustration of your usage of our site. Clickstream data is the collection of a sequence of events that represent visitor actions on a website. We may reconstruct your site journey modeled on the timing and location of your actions. This data is primarily used for customer service purposes, to verify the legitimacy of a claim, or to defend ourselves. This data may also be used for other internal purposes such as improving the user experience on our website and identifying website malfunctions.

Sensitive Personal Information
We will only use your sensitive personal information for the purposes for which it was collected.

Lawful bases for processing:
We will collect personal information from you only where the personal information is necessary to perform a contract with you (e.g., manage your booking, process payments, or create an account at your request), where the processing is in our legitimate interests and not overridden by your rights (as explained below), or where we have your consent to do so (e.g., sending you marketing communications where consent is required). In some cases, we will have a legal obligation to collect personal information from you such as where it is necessary to use your transaction history to complete our financial and tax obligations under the law.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). Certain countries and regions allow us to process personal information on the basis of legitimate interests. If we collect and use your personal information in reliance on our legitimate interests (or the legitimate interests of any third-party), this interest will typically be to operate or improve our platform and communicate with you as necessary to provide our services to you, for security verification purposes when you contact us, to respond to your queries, undertaking marketing, or for the purposes of potentially detecting or preventing illegal activities.
We may use artificial intelligence, machine learning, and other automated decision-making to enhance your user experience and keep our site safe.

Sharing of Personal Information
We share your personal information as described below and in this Privacy Statement, and as permitted by applicable law.

Third-party service providers. We share personal information with third-parties in connection with the delivery of services to you and the operation of our business (for example, to provide credit card processing, customer service, business analytics, and fraud prevention and compliance services, and to serve you with advertising tailored to your interests). These third-party service providers are required to protect personal information we share with them and may not use any directly identifying personal information other than to provide services we contracted them for. They are not allowed to use the personal information we share for purposes of their own direct marketing (unless you have separately consented with the third-party under the terms provided by the third-party).

Travel suppliers. We share personal information with travel-related suppliers. Please note that travel suppliers may contact you to obtain additional information if and as required to facilitate your booking or to otherwise provide the travel or associated services.

Business partners and offers. If we promote a program or offer a service or product in conjunction with a third-party business partner, we will share your information with that partner to assist in marketing or to provide the associated product or service. In most of those cases, the program or offer will include the name of the third-party business partner, either alone or with ours, or you will be redirected to the website of that business with notice. An example of such a business-partner relationship would be a third-party loyalty program for which you could earn points by completing a booking on our platform.

Other Third-Parties. When you access certain features like Facebook’s “Like” button or a single sign-on that allows you to login with your social media credentials to our online services, you will share information with the third-party, like a social media company, such as the fact that you have visited or interacted with us. In the European Economic Area (EEA), Switzerland, and United Kingdom (UK) we will not load social media sharing or sign-on buttons on our website unless and until you accept our use of cookies and similar technologies. For more information, see our Cookie Statement. The third-party provider may combine this information with other information they have about you. The personal information shared will be governed by the third-party provider’s privacy policy (including any personal information we may access via the third-party provider). The third-party providers should inform you about how you can modify your privacy settings on their site.

Legal rights and obligations. We may disclose your personal information and associated records to enforce our policies; as necessary to satisfy our tax or other regulatory reporting requirements, including the remission of certain taxes in the course of processing payments; or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a subpoena or other legal request, in connection with actual or proposed litigation, or to protect and defend our property, people and other rights or interests.

Corporate transactions. We may share your personal information in connection with a corporate transaction, such as a divestiture, merger, consolidation, assignments or asset sale, or in the unlikely event of bankruptcy. In the case of any acquisition, we will inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Statement.

Your Rights and Choices
You have certain rights and choices with respect to your personal information, as described below:

If you have an account with us, you may change your communication preferences by either logging in and updating the information in your account.

You can control our use of certain cookies by following the guidance in our Cookie Statement.

You can access, amend, inquire about deletion of, or update the accuracy of your information at any time by either logging into your account or contacting us here
If you no longer wish to receive marketing and promotional emails, you may unsubscribe by clicking the ‘unsubscribe’ link in the email. You can also log into your account to change communication settings or contact us. Please note that if you choose to unsubscribe from or opt out of marketing emails, we may still send you important transactional and account-related messages from which you will not be able to unsubscribe.

Certain countries and regions provide their residents with additional rights relating to personal information. These additional rights vary by country and region and may include the ability to:

• Request a copy of your personal information
• Request information about the purpose of the processing activities
• Delete your personal information
• Object to our use or disclosure of your personal information
• Restrict the processing of your personal information
• Opt-out of the sale of your personal information
• Port your personal information
• Request information about the logic involved in our automated decision-making used in our fraud prevention practices and the result of such decisions

For more information on what data subject rights may be available to you, please click here.
For questions about privacy, your rights and choices, and in order for you, or (where applicable) your authorized agent to make a request to amend or update your information, or to inquire about deletion of your information, please contact us here.

In addition to the above rights, you may have the right to complain to a data protection authority about our collection and use of your personal information. However, we encourage you to contact us first so we can do our best to resolve your concern. You may submit your request to us using the information in the Contact Us section.

We respond to all requests we receive from individuals wanting to exercise their personal data protection rights in accordance with applicable data protection laws. Should you have the right to appeal a decision to not take action on a request under applicable law, instructions on how to make that appeal will be included in our response to you.

International Data Transfer

The personal information we process may be accessed from, processed or transferred to countries other than the country in which you reside. Those countries may have data protection laws that are different from the laws of your country. Such cross-border transfer of your personal information is necessary for us to service your transaction with us, and for the purposes outlined in this Privacy Statement.

The servers for our platform are located in Spain. When we collect your personal information, we may process it in any of those countries. Our employees may access your personal information from various countries around the world. The transferees of your personal information may also be located in countries other than the country in which you reside.

At Azore Boutique Rentals, to facilitate global operations, your personal information may be transferred across international borders to servers and resources located in countries other than your own. We adhere to robust privacy safeguards, ensuring an equivalent level of protection as afforded in your home country. This includes transferring personal data to countries that are deemed to have adequate legal frameworks for data protection or by implementing approved contractual clauses that safeguard such transfers, particularly when involving data from the European Economic Area. Your use of our services signifies your consent to this aspect of our data handling practices

At Azore Boutique Rentals, we collect essential details such as your full name for client identification and communication, your email address for booking confirmations and updates, and your postal address for billing. We use this information solely for service provision and handle it with utmost security. You may review, alter, or delete your data at any time in line with our privacy policy.

We have taken appropriate steps and put safeguards in place to help ensure that any access, processing and/or transfer of your personal information remains protected in accordance with this Privacy Statement and in compliance with applicable data protection law. Such measures provide your personal information with a standard of protection that is at least comparable to that under the equivalent local law in your country, no matter where your data is accessed from, processed and/or transferred to.

We will comply with obligations regarding personal information cross-border transfer in accordance with application data protection laws, regulations, and conditions set by the competent authorities. This may include fulfilling obligations such as security assessments and/or certifications and signing agreements with overseas recipients in accordance with the standard contract established by the competent authorities.

Some measures that we have in place include the following:
Adequacy decisions of the European Commission confirming an adequate level of data protection in respective non-EEA countries. Please see the latest list of such countries published by the European Commission here.

Ensuring that the third-party partners, vendors and service providers to whom data transfers are made have appropriate mechanisms in place to protect your personal information. For instance, our agreements signed with our third-party partners, vendors and service providers incorporate strict data transfer terms (including, where applicable, the European

Security
We want you to feel confident about using our platform and all associated tools and services, and we are committed to taking appropriate steps to protect the information we collect. While no company can guarantee absolute security, we do take reasonable steps to implement appropriate physical, technical, and organizational measures to protect the personal information that we collect and process.

Our cybersecurity team develops and deploys technical security controls and measures to ensure responsible data collection, storage, and sharing that is proportionate to the data’s level of confidentiality or sensitivity. We take efforts to continuously implement and update security measures to protect your information from unauthorized access, loss, destruction, or alteration. We hold our data-handling partners to equally high standards.

Record Retention
We will retain your personal information in accordance with all applicable laws, for as long as it may be relevant to fulfill the purposes set forth in this Privacy Statement, unless a longer retention period is required or permitted by law. We will deidentify, aggregate, or otherwise anonymize your personal information if we intend to use it for analytical purposes or trend analysis over longer periods of time.

When we delete your personal information, we use industry standard methods to ensure that any recovery or retrieval of your information is impossible. We may keep residual copies of your personal information in backup systems to protect our systems from malicious loss.

This data is inaccessible unless restored, and all unnecessary information will be deleted upon restoration.

The criteria we use to determine our retention periods include:
The duration of our relationship with you, including any open accounts you may have with Azore Boutique Rentals, or recent bookings or other transactions you have made on our platform. Whether we have a legal obligation related to your personal information, such as laws requiring us to keep records of your transactions with us.

Whether there are any current and relevant legal obligations affecting how long we will keep your personal information, including contractual obligations, litigation holds, statutes of limitations, and regulatory investigations.

Whether your information is needed for secure backups of our systems.

Contact Us
If you have any questions or concerns about our use of your personal information, or wish to inquire about our personal information handling practices, and exercise your rights to access, correct or inquire about deletion of personal information, please contact us.

Updates to Statement
We may update this Statement in response to changing laws or technical or business developments. If we propose to make any material changes, we will notify you by means of a notice on this page. You can see when this Privacy Statement was last updated by checking the “last updated” date displayed at the top of this Statement.